Weekly Rate Report

$11,481

Revenue (14d)

-18%

31%

Occupancy

-13.5pp

$296

ADR

+22%

$91

RevPAR

-18%

Room-Nights

-30%

ADR up 22% ($296 vs $243). Rate model is delivering.

Occupancy 13pp below last year. Expected post-renovation. Watch for weekly improvement.

2. Room Performance

Room	Rank	Nights	ADR	Model Rate	vs Model	2025 ADR	YoY	Signal
Garden	1/2	6	$327	$362	-10%	$294	+11%	OK
Raleigh	2/6	4	$250	$348	-28%	$189	+32%	RANK SHIFT
Turret	3/4	5	$235	$336	-30%	—	NEW	BELOW MODEL
East Lake	4/5	4	$254	$322	-21%	$232	+10%	BELOW MODEL
Virginia Dare	5/3	4	$309	$307	+1%	$271	+14%	OK
Scuppernong Ste	6/1	8	$311	$295	+6%	$245	+27%	RANK SHIFT
Tower Ste	7/9	2	$329	$281	+17%	$273	+21%	OK
Garret	8/8	3	$314	$269	+17%	$240	+31%	OK
Roanoak	9/7	3	$332	$254	+30%	$239	+39%	OK

Room

Rank

Nights

ADR

Model Rate

vs Model

2025 ADR

YoY

Signal

Garden

1/2

$327

$362

-10%

$294

+11%

Raleigh

2/6

$250

$348

-28%

$189

+32%

RANK SHIFT

Turret

3/4

$235

$336

-30%

—

NEW

BELOW MODEL

East Lake

4/5

$254

$322

-21%

$232

+10%

BELOW MODEL

Virginia Dare

5/3

$309

$307

+1%

$271

+14%

Scuppernong Ste

6/1

$311

$295

+6%

$245

+27%

RANK SHIFT

Tower Ste

7/9

$329

$281

+17%

$273

+21%

Garret

8/8

$314

$269

+17%

$240

+31%

Roanoak

9/7

$332

$254

+30%

$239

+39%

Rank = model / actual. vs Model = is the guest paying rack rate? Negative means packages or discounts pulling ADR below published rate.

3. Elasticity Tracker

Price elasticity per room. Elasticity < -1.0 = rate increases lose net revenue. Building this dataset — signal improves weekly.

Room	Elasticity	R²	p-value	95% CI	n	Status
East Lake	0.00	0.00	1.000	[-0.00, 0.00]	372	n.s.
Garden	0.00	nan	nan	[nan, nan]	480	n.s.
Garret	-0.00	0.00	1.000	[-0.00, 0.00]	366	n.s.
Raleigh	-0.00	0.00	1.000	[-0.00, 0.00]	402	n.s.
Roanoak	0.00	0.00	1.000	[-0.00, 0.00]	305	n.s.
Scuppernong Ste	-0.00	0.00	1.000	[-0.00, 0.00]	362	n.s.
Tower Ste	-0.00	0.00	1.000	[-0.00, 0.00]	367	n.s.
Turret	-0.00	0.00	1.000	[-0.00, 0.00]	401	n.s.
Virginia Dare	0.00	0.00	1.000	[-0.00, 0.00]	372	n.s.

Room

Elasticity

R²

p-value

95% CI

Status

East Lake

0.00

1.000

[-0.00, 0.00]

372

n.s.

Garden

0.00

nan

[nan, nan]

480

n.s.

Garret

-0.00

0.00

1.000

[-0.00, 0.00]

366

n.s.

Raleigh

-0.00

0.00

1.000

[-0.00, 0.00]

402

n.s.

Roanoak

0.00

1.000

[-0.00, 0.00]

305

n.s.

Scuppernong Ste

-0.00

0.00

1.000

[-0.00, 0.00]

362

n.s.

Tower Ste

-0.00

0.00

1.000

[-0.00, 0.00]

367

n.s.

Turret

-0.00

0.00

1.000

[-0.00, 0.00]

401

n.s.

Virginia Dare

0.00

1.000

[-0.00, 0.00]

372

n.s.

4. Forward Booking Pace

Room revenue on the books vs same point last year. Sorted by 2026 revenue (what matters most).

Room	2026 Nights	ADR	Room Rev	2025 Nights	ADR	Room Rev	Night Δ	Rev Δ	Signal
Garden	93	$371	$34,470	74	$354	$26,222	+26%	+31%	AHEAD
Virginia Dare	78	$292	$22,785	50	$319	$15,937	+56%	+43%	AHEAD
Tower Ste	61	$325	$19,817	44	$324	$14,270	+39%	+39%	AHEAD
Raleigh	67	$289	$19,355	64	$254	$16,230	+5%	+19%	AHEAD
Scuppernong Ste	63	$298	$18,782	35	$319	$11,155	+80%	+68%	AHEAD
Turret	68	$270	$18,391	108	$256	$27,670	-37%	-34%	BEHIND
Garret	54	$322	$17,409	27	$352	$9,497	+100%	+83%	AHEAD
East Lake	57	$282	$16,094	81	$262	$21,205	-30%	-24%	BEHIND
Roanoak	40	$292	$11,669	31	$288	$8,924	+29%	+31%	AHEAD
TOTAL	581		$178,772	514		$151,109	+13%	+18%

Room

2026 Nights

ADR

Room Rev

2025 Nights

ADR

Room Rev

Night Δ

Rev Δ

Signal

Garden

$371

$34,470

$354

$26,222

+26%

+31%

AHEAD

Virginia Dare

$292

$22,785

$319

$15,937

+56%

+43%

AHEAD

Tower Ste

$325

$19,817

$324

$14,270

+39%

AHEAD

Raleigh

$289

$19,355

$254

$16,230

+5%

+19%

AHEAD

Scuppernong Ste

$298

$18,782

$319

$11,155

+80%

+68%

AHEAD

Turret

$270

$18,391

108

$256

$27,670

-37%

-34%

BEHIND

Garret

$322

$17,409

$352

$9,497

+100%

+83%

AHEAD

East Lake

$282

$16,094

$262

$21,205

-30%

-24%

BEHIND

Roanoak

$292

$11,669

$288

$8,924

+29%

+31%

AHEAD

TOTAL

581

$178,772

514

$151,109

+13%

+18%

Forward revenue up 18%. Rate model is delivering — higher rates more than offsetting any occupancy softness.

Revenue ahead: Garden, Garret, Raleigh, Roanoak, Tower Ste, Virginia Dare, Scuppernong Ste

Revenue behind: Turret (-34%), East Lake (-24%)

WoW comparison: First report — no prior week to compare. Deltas will appear starting next week.

5. This Week

Priority	Action	Why
NOW	Load 2027 rates into ThinkReservations	Wedding contracts need pricing. CSV: `think-rate-import-2027.csv`
WATCH	Monitor East Lake (-24% rev)	Rule: if >25% behind for 2 consecutive weeks, take action.
WATCH	Review Turret — revenue -34% and not improving	Rule: if still >25% behind next week, reduce minimum stay to 1 night.
NOTE	Garden is +31% revenue	Multiplier may be conservative. Flag for November review.
NOTE	Garret is +83% revenue	Multiplier may be conservative. Flag for November review.
NOTE	Roanoak is +31% revenue	Multiplier may be conservative. Flag for November review.
NOTE	Tower Ste is +39% revenue	Multiplier may be conservative. Flag for November review.
NOTE	Virginia Dare is +43% revenue	Multiplier may be conservative. Flag for November review.
NOTE	Scuppernong Ste is +68% revenue	Multiplier may be conservative. Flag for November review.
HOLD	Keep current 2026 multipliers	Let high-season data (May-Aug) validate before adjusting.
WEEKLY	Export 3 CSVs next Sunday	RevPAR by Room (YTD), RevPAR by Date (YTD), Booking Pace (through 12/31).

Priority

Action

Why

NOW

Load 2027 rates into ThinkReservations

Wedding contracts need pricing. CSV: think-rate-import-2027.csv

WATCH

Monitor East Lake (-24% rev)

Rule: if >25% behind for 2 consecutive weeks, take action.

WATCH

Review Turret — revenue -34% and not improving

Rule: if still >25% behind next week, reduce minimum stay to 1 night.

NOTE

Garden is +31% revenue